We identify and improve operational communication efficiency.
Communication inefficiency is one of the largest unmeasured costs in business.
The hidden expense in your business
Most businesses assume this is 'normal.' It isn't
We audit operational communication inefficiency, quantify its cost. and design structured systems to improve performance.
About SmartVideos
We treat communication as operational infrastructure.
When knowledge transfer is inconsistent, performance suffers — even if the business is otherwise strong.
SmartVideos audits operational communication systems, quantifies inefficiency, and implements structured, measurable improvements.
We don’t sell video | We engineer clarity.
Nick Hurst
Nick works at the intersection of operations, finance, and communication systems.
With over 10 years’ experience across New Zealand and overseas, he brings together a background in business banking and professional video production to solve one of the most overlooked inefficiencies in business — unstructured knowledge transfer.
He identified a recurring issue:
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Operational performance was being lost not through lack of effort, but through unclear communication systems.
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The cost was real.
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But it wasn’t being measured.
Nick specialises in diagnosing communication gaps, assigning financial value to inefficiency, and implementing structured systems that deliver measurable improvement.
His focus is simple:
Turn communication from a cost centre into a performance asset.
P - 021 045 5267